The Attractive factors of Apple IPhone-Free-Samples-Myassignment

Question: Discuss about the Attractive factors of Aapple Iphone. Answer: Segments Market attractiveness criteria Size and Growth Structural Attractiveness Company Objective and Resources University or college Students The size and growth of Apple iphone for the university or college student is comparatively high. The college students prefer style and they want to follow the recent trend. Therefore, the company needs to increase their focus on the college students In order to increase the structural awareness of the product among the university students campaigns should be organized in the university campuses. The size of the phone should be big and the processor should be high. In order to improve the objective of the company and the resources for the university students the company must concentrate on the recent innovations that can be made as the students prefer change and they usually want to follow the trend (Eaton et al. 2015). Full time workers The full time workers does not have the financial capacity to purchase the product therefore, the company needs to concentrate on the promotion of the products among the full time workers to increase the growth (Dolata 2017). The full time workers prefer the trendy model as they cannot afford brand. Therefore, the structure of the phone for this class of people should consist of big screen and high resolution. The objective of the company for the full time workers should be to bring products of lower price so that they can afford. Business people The company must focus more on the business people. They want best quality and prefer brand therefore, the company must concentrate on the high range quality in order to increase the size of the market. The structure of the phone for this particular class of people should be the best. It should be more qualitative. The business people prefer brand and quality. The objective of the company for the businessman should be to bring high quality products as they prefer brand and quality. References Dolata, U., 2017.Apple, Amazon, Google, Facebook, Microsoft: Market concentration-competition-innovation strategies(No. 2017-01). Stuttgarter Beitrge zur Organisations-und Innovationsforschung, SOI Discussion Paper. Eaton, B., Elaluf-Calderwood, S., Sorensen, C. and Yoo, Y., 2015. Distributed tuning of boundary resources: the case of Apple's iOS service system.Mis Quarterly,39(1), pp.217-243.